Double Page Spread Analysis

The overal colour scheme is white, grey, black and red. The colours make the page look quite classic and sophisticated perhaps connoting the musician the article is about. The colours also go together and it makes the page look neat. The background being grey and white also makes the main image stand about and be the center of attention as it is the only thing with colour. The colour scheme is also consistent throughout the front cover and the contents page giving the magazine its brand identity.

The main image is of ‘Florence’ sitting on what seems to be an American flag. This is relevant as the article is about her dominating the states and her sitting on the flag gives us the impression she is in control. Also text reads that she has America ‘at her feet’ therefore the image is taking a saying and making it literal. This is then enforced by her facial expressions and posture; she looks in control. The photo has been taken from a long shot so we can clearly see what she is wearing and it contrasts with the background. She is also looking straight at the camera suggested the article might be somewhat personal, this would appeal even more to fans of Florence Welch.
 

The spread is very uncluttered and like the color scheme makes the page look neat and classy. The main image has been positioned on the left and fills the whole screen; this lets the reader know straight away who the article is about.

The first bit of text you read is a large ‘USA’ spread onto both pages. It is so big it looks part of the background making the main image still the main focus of attention. The fact it is grey and blends in makes the main title stand out more but the size of it suggests how important the ‘USA’ is to the artist. The second masthead is a quote from a Florence and the machine song. This will attract her fans to read the article even more. The text introducing the magazine is a rhetorical question and very vague perhaps intriguing the readers to read on to find out the answer.