The
overal colour scheme is white, grey, black and red. The colours make the page
look quite classic and sophisticated perhaps connoting the musician the article
is about. The colours also go together and it makes the page look neat. The background
being grey and white also makes the main image stand about and be the center of
attention as it is the only thing with colour. The colour scheme is also
consistent throughout the front cover and the contents page giving the magazine
its brand identity.
The
main image is of ‘Florence’ sitting on what seems to be an American flag. This
is relevant as the article is about her dominating the states and her sitting
on the flag gives us the impression she is in control. Also text reads that she
has America ‘at her feet’ therefore the image is taking a saying and making it
literal. This is then enforced by her facial expressions and posture; she looks
in control. The photo has been taken from a long shot so we can clearly see
what she is wearing and it contrasts with the background. She is also looking
straight at the camera suggested the article might be somewhat personal, this would appeal even more to fans of Florence Welch.
The
spread is very uncluttered and like the color scheme makes the page look neat
and classy. The main image has been positioned on the left and fills the whole
screen; this lets the reader know straight away who the article is about.
The first bit of text you read is a large ‘USA’ spread onto
both pages. It is so big it looks part of the background making the main image still the main focus of attention. The fact it is grey
and blends in makes the main title stand out more but the size of it suggests how
important the ‘USA’ is to the artist. The second masthead is a quote from a Florence
and the machine song. This will attract her fans to read the article even more.
The text introducing the magazine is a rhetorical question and very vague perhaps
intriguing the readers to read on to find out the answer.
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